About us

Tim started in financial services in 1995 having spent many years working in the leisure industry. He joined Commercial Union holding various posts, including Corporate Pensions Regional Manager, ultimately as Divisional Manager with what became Norwich Union after two subsequent mergers.

In 2003 he joined Sesame, the UK's largest network of IFAs, to manage and develop the in-house complex pensions advice firm, creating the Sesame Annuity desk, achieving an MBA in 2004.

In 2006 was appointed CEO of the Personal Finance Society, the foremost professional body for financial advisers in the UK with 24,000 members. Seeing academic achievement sitting alongside good quality financial advice, Tim went on to attain Chartered Financial Planner status in 2007. The role enabled him to have a significant influence on the creation of the Retail Distribution Review, helping drive up the standards in financial services.

In 2009 he co-founded Better Retirement, the first Chartered specialists in the equity release and care advice sector.

2010 saw Better Retirement merge with equityCare and Better Care, forming part of the Better Retirement Group, one of the UK’s leading annuity specialists, where Tim is now the MD.

Billy has been advising clients on all aspects of annuities and pension drawdown for over 20 years, making him one of the country's leading annuity specialists

His interest in annuities goes back to 1993 when he helped establish Annuity Direct. In 1997 he set up William Burrows Annuities, and a year later he was asked to join Prudential Annuities as their marketing director for annuities. In 2001 he returned to running William Burrows Annuities again. In 2010 William Burrows Annuities was incorporated with Better Retirement Group Ltd to provide clients with a wider range of financial services.

He is also a director of the Retirement Academy which provides consultancy services to insurance companies on new product development, marketing and strategy.

Billy is recognised as one of the UK's leading annuity specialists. He is frequently quoted in the national press and appears on radio, podcasts and videos. He also writes extensively on annuities and has articles published in the national newspapers, industry publications and on well-known websites.